Marketing for Success Series

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Come learn marketing topics every Columbia County (Oregon) business, organization, or entrepreneur needs to know about marketing for FREE! Our speakers include marketing & local professionals.

This series was hosted by Keep it Local & the Columbia County Small Business Development Center (SBDC). Thank you Business Oregon for making this series also possible with Oregon State Lottery funding. 


9/13/22 Marketing 101

Come learn the top things every Columbia County (Oregon) business, organization, or entrepreneur should know about marketing! This class was hosted by Keep it Local Columbia County & the Columbia County SBDC. Our professional speaker was Sarah, from Pioneer Utility Resources.

Attachments: Local Marketing Resources Guide

9/21/22 Easily Create a Marketing Plan

A marketing plan is foundational document ever small business needs. Avoid the Google rabbit trail and learn from a SBDC professional how to create an easy and effective plan! PLUS, there also will be a panel of local, Columbia County business owners who will share their journey in making their marketing plan & how it has worked for them. 

Attachments: Local Marketing Resources Guide

9/28/22 Quick & Easy Tips for a Busy Owner

We’ve heard you! Sometimes digital marketing goes by the wayside because running a business is hard work. But knowing how essential marketing is for success, this session will cover tips and tricks you can deploy so your marketing doesn’t vanish.

Speaker: Kerry Scott, Pioneer Utility Resources

Attachments: Local Marketing Resources Guide

10/5/22 Branding Best Practices

Join local brand developer Dan Rocha (from Paulson’s Printing in St. Helens) in this session to learn the best practices for developing, maintaining, and capitalizing on the value of your brand.

Speaker: Dan Rocha, Paulson’s Printing Co-Owner

Attachments: Branding Exercise Hand Out / Local Marketing Resources Guide

10/12/22 Advanced Facebook & Instagram Tips

You’ve created your pages, but now want to know how to maximize your reach without exhausting too much time or money. To learn advanced tips and tricks, join this session!

Speaker: Jennifer Urban, Pioneer Utility Resources & Sierra Trass, Keep it Local Director

10/19/22 How to Drive Holiday Shoppers to Your Business

Get the most out of the holidays this year by joining this session to learn trends, marketing musts, and local opportunities in Columbia County, OR. PLUS, we will have Mindy Sass, owner of Sass at Home, joining in this session to share what has worked for her business during the holidays.

Speaker: Sierra Trass (Keep it Local CC Director) & Mindy Sass, Owner of Sass at Home

Interested in participating in our Keep it Local for the Holidays campaign? Learn more here

10/26/22 Maximizing Google My Business (It's Essential!)

We’re going to say it again, Google My Business is ABSOLUTELY ESSENTIAL for your Business. Watch to video to learn just how important this tool is and how you can maximize your ability to be found in a Google Search. We covered SEO, actions you can take, and questions from the audience.

Speaker: Jenn Urban, Pioneer Utility Resources

partners shout out