We started Wrae Beauty because we were burnt out on the skincare industry. Feeling like we were drowning in false promises, greenwashing, mountains of plastic waste, and hormone-disrupting chemicals; we knew it was time for a change.
Taking our love for all things beauty and combining it with our dedication to holistic living, we’ve created a skin health-focused beauty brand that prioritizes quality and safety in every product we offer. Each item is meticulously formulated in our cozy 200 sq. ft. studio with the finest, most nutrient-rich ingredients available so you can experience luxury without compromising your health.

We source our pasture-raised suet, lard, emu oil, and goats milk from local farms who practice regenerative agriculture and raise antibiotic and hormone-free animals. Our botanicals are all wildcrafted or organically grown and free of herbicides, pesticides, detergents, and other harmful chemicals. We double-infuse our tallow and oils with herbs, flowers, resins, and barks to not only enhance skincare potency, but to impart the pant’s natural scents into the products thus reducing the amount of essential oil use needed to blend beautiful scents. We want to spread our love for Mother Earth, which is why our values are deeply rooted in being eco-friendly.

We hope you enjoy our little wraes of sunshine, just as much as we love making them for you.

xoxo,
Wrae Beauty